The Forma Collection

This bespoke rugs collection is a contemporary dialogue with the vibrant soul of traditional Boujad weaving. While classic Boujad rugs are celebrated for their expressive, free-form abstraction, this collection reimagines that spirit through a minimalist lens. We distill this raw energy into a language of pure geometry, where design is expressed not just visually, but through feeling. The architectural forms of each rug are carved out by a sophisticated contrast of textures: the clean, flat weave of a short-pile kilim defines the negative space, while the bold geometric shapes rise in a plush, high-pile shag wool. The result is a testament to disciplined artistry, designed to anchor a modern space with tactile richness and a deep connection to its Moroccan heritage.