Beni Mrirt Moroccan Luxurious Plush Wool Rug10.3 x 7.2 ft / 314 x 220 cm
Beni Mrirt Moroccan Luxurious Plush Wool Rug10.3 x 7.2 ft / 314 x 220 cm
- Handmade
- Durable and Practical
- Free Worldwide Shipping
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Moroccan Luxurious Beni Mrirt wool rug – Comfort, Craftsmanship & Contemporary Design
Experience the ultimate luxury with our Beni Mrirt wool rug.Handwoven in the heart of Morocco’s Middle Atlas Mountains, this exquisite 10.3 × 7.2 ft (314 × 220 cm) masterpiece embodies elegance, artistry, and comfort. Crafted from 100% natural wool, it delivers a plush, cloud-like texture that instantly elevates any interior with warmth and sophistication.
The Legacy of Moroccan Beni Mrirt rug
The Moroccan Luxurious Plush Wool Rug is a creation of the renowned Beni Mrirt weaving tradition — a style admired worldwide for its quality and beauty. Woven by Amazigh (Berber) artisans using time-honored hand-knotting techniques, each rug tells a story of patience, precision, and passion.
The process is slow and intentional. Skilled weavers tie each knot by hand, ensuring the density and softness that define Beni Mrirt rugs. Every rug carries the artisan’s unique touch, making it not just a home accessory, but a piece of living art.
Plush Wool – Nature’s Finest Comfort
This rug is made from 100% premium sheep’s wool, ethically sourced and spun by hand. The result is a thick, velvety texture that feels soft, cozy, and luxurious underfoot.
Wool naturally regulates temperature — warm in winter, cool in summer — making it a perfect year-round addition to your home. It’s also naturally stain-resistant, hypoallergenic, and eco-friendly.
Every rug is carefully washed, brushed, and air-dried under the Moroccan sun to achieve its luminous finish. The quality of the wool ensures lasting durability, so your rug remains as beautiful as the day you brought it home.
Abstract Design, Modern Elegance
Featuring a stunning white abstract design, this Moroccan Luxurious Plush Wool Rug merges minimalism with timeless artistry. The contemporary pattern adds movement and depth to your space, while the neutral palette harmonizes effortlessly with any décor style.
From modern lofts to cozy living rooms, this rug acts as a grounding centerpiece. Its soft ivory tones reflect natural light beautifully, enhancing the sense of openness and calm in your interior.
For design inspiration, explore Explore the vibrant artistry of boucherouite rugs in Architectural Digest’s spotlight — a showcase of how Moroccan craftsmanship elevates modern homes.
Handwoven Excellence
Each rug takes weeks to complete, woven entirely by hand using traditional wooden looms. This meticulous process results in a dense, long-lasting pile that’s incredibly soft to the touch.
The artisans’ expertise ensures even texture, precise geometry, and a balanced aesthetic. No two rugs are ever identical—small variations in weave or tone are hallmarks of authentic handmade craftsmanship, giving each piece a soul and story of its own.
A Statement of Luxury and Authenticity
The Beni Mrirt Moroccan Luxurious Plush Wool Rug is the epitome of understated opulence. It doesn’t shout luxury—it whispers it through every fiber. The combination of natural materials, handcrafted detail, and minimalist design creates an atmosphere of serenity and sophistication.
Whether you style it beneath a designer coffee table, at the center of a bedroom, or as a gallery-worthy floor piece, it transforms your home into a sanctuary of comfort and refinement.
Sustainably Made, Ethically Sourced
At Surcoma, we believe that true luxury respects both people and the planet.
This rug is created in partnership with Moroccan artisan cooperatives that empower women weavers and preserve traditional Berber techniques.
Our production process is eco-conscious: we use natural dyes, organic wool, and water-based cleaning methods. When you purchase a Moroccan Luxurious Plush Wool Rug, you’re supporting fair wages, sustainable materials, and cultural preservation.
Styling Inspiration
This neutral yet striking rug adapts seamlessly to a range of interiors:
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Minimalist Homes: Adds warmth and texture without overpowering the space.
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Scandinavian Décor: Complements wood, linen, and neutral palettes for a serene aesthetic.
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Modern Boho Spaces: Pairs beautifully with plants, ceramics, and soft furnishings.
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Luxury Interiors: Enhances marble, brass, or glass accents with organic sophistication.
The rug’s plush texture absorbs sound, enhances comfort, and brings visual harmony to any room.
Care and Maintenance
Maintaining your Beni Mrirt Rug is simple:
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Vacuum gently using low suction (no rotating brush).
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Rotate every few months for even wear.
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Blot spills immediately with a dry, clean cloth.
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Avoid direct sunlight to preserve wool brightness.
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For deep cleaning, use a professional wool rug specialist.
Wool’s natural lanolin coating makes it resistant to dust and dirt, ensuring that your rug remains fresh and vibrant for years to come.
Why Choose Surcoma
Surcoma celebrates Morocco’s artisanal spirit by curating authentic, handmade rugs that fuse tradition with modern design. Each rug is hand-selected for quality, color balance, and texture.
We offer free worldwide shipping, eco-friendly packaging, and transparent artisan partnerships. Every piece you receive is more than a product—it’s a piece of Morocco’s cultural legacy woven with love, skill, and pride.
Product Details
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Product Name: Moroccan Luxurious Plush Wool Rug
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Dimensions: 10.3 × 7.2 ft / 314 × 220 cm
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Material: 100% pure sheep’s wool
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Weave Type: Hand-knotted
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Design: Abstract white pattern
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Color: Ivory / cream tones
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Origin: Middle Atlas Mountains, Morocco
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Texture: Thick, velvety plush pile
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Shipping: Free worldwide
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Condition: New, authentic handmade
Final Thoughts
Bring the art of Moroccan craftsmanship and the indulgence of plush wool into your home with the Beni Mrirt Moroccan Luxurious Plush Wool Rug.
Its refined simplicity, tactile comfort, and handcrafted authenticity make it more than a decorative piece—it’s a masterpiece of culture and design.
Perfect for any home that values quality, sustainability, and timeless beauty, this rug transforms your space into an oasis of softness, light, and sophistication.
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Pile Height: 1.2" / 3 cm (High pile)
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Weight: 41.9 lb / 19 Kg
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Material: Wool (100% sheep wool)
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Shape: Rectangle
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Region: Middle Atlas
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Tribe: Beni M'Rirt
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Condition: Newly made. Clean and ready to use. Perfect condition
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Construction details: Hand-Knotted
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Frequently Asked Questions
How do I clean my Moroccan rug?
Caring for your Moroccan rug is simple! For regular maintenance, we recommend gently vacuuming it 1-2 times a week (use a suction-only attachment, without a beater bar) and air it outside every few months. For minor spills, act quickly by blotting the area with a clean, dry cloth. If needed, use a small amount of water and a gentle soap. For deep cleaning, we strongly recommend seeking a professional rug cleaner who specializes in wool carpets to preserve the rug's natural fibers and vibrant colors for years to come.
◈ Vacuum Regularly → Use a low setting without a beater bar to protect the fibers.
◈ Blot Spills Immediately → Use a dry cloth for stains, gently dab with mild detergent and cold water.
◈ Protect from Moisture → Avoid excessive humidity and use a rug pad to extend its lifespan.
◈ Prevent Fading → Keep away from prolonged direct sunlight.
◈ Rotate Every Few Months → Ensures even wear and longevity.
◈ Fluff Maintain → If fibers flatten, gently brush with a soft-bristle brush.
◈ Deep Clean → Opt for professional hand-washing every 5 years or as needed.
◈ Sunbathe Monthly → If practical, let your rug in the sun occasionally. Sunlight's UV rays work as natural deodorizing and microbe protection.
◈ Avoid Harsh Chemicals → They can damage the natural wool fibers.
Do you ship internationally?
Yes, we are proud to ship our authentic Moroccan rugs to customers all over the world. We regularly ship to North America (USA & Canada), Europe, Australia, and many other destinations. If you have any questions about shipping to your specific location, please don't hesitate to contact us.
How long will my order take to arrive?
We ship via DHL Express or Aramex with FREE worldwide delivery, included at checkout. After placing your order, we typically require 2-3 days to process and dispatch your item. Expect your parcel to arrive within 6-15 business days, depending on your location. You will receive a tracking number via email as soon as your order is on its way.
Will I have to pay customs fees or import duties?
Due to recent U.S. tariff changes, imports from Morocco are subject to a 10% duty plus standard customs fees; however, under our Delivered Duty Paid (DDP) terms, we will take full responsibility for these import charges ourselves, so you won’t have to pay anything extra.
How do you package the rugs to make sure they arrive safely?
We guarantee that your rug will arrive safely and in excellent condition, having been thoroughly inspected, cleaned, and, if necessary, restored prior to dispatch. We then fold it carefully and wrap it in multiple layers of durable, weather-resistant material to ensure it is fully protected from moisture and handling during its journey to you. We take every precaution to ensure your rug arrives in perfect condition.
What is your return policy?
We want you to be completely happy with your purchase. If for any reason you are not satisfied with your rug, you may return it within 14 days of delivery.
To be eligible for a refund, the rug must be returned in its original, unused, and undamaged condition. Please note that for general returns, the customer is responsible for the full cost of the return shipping. We recommend using a trackable and insured shipping service.
Please remember that our rugs are handmade by artisans, not by machines. Slight variations in color, pattern, weave, and size are natural characteristics of these one-of-a-kind items. These charming imperfections are not considered defects but are part of the unique story and beauty of each piece.
Is Moroccan wool rugs durable and suitable for high-traffic areas?
Absolutely. Hand-knotted from 100% sheep wool, Moroccan rugs are renowned for their durability and resilience. Our rugs are perfect for living rooms, bedrooms, and other frequently used spaces, but be sure to follow care instructions, like rotating regularly, to keep it looking its best for years.
Do newly made wool Moroccan rugs shed?
It is completely normal for a new wool rug to shed a little at first. This is a natural characteristic of high-quality wool fibres and a sign of its authenticity. This initial shedding will decrease significantly over a few weeks with regular, gentle vacuuming.
Will the rug I receive look exactly like the one in the photo?
You will receive the exact rug shown in the photos. However, please remember that these are handmade items. We do our best to capture the colours accurately, but they may vary slightly depending on your screen's lighting and calibration. Any minor variations or "imperfections" in the pattern are part of the unique story and charm of your one-of-a-kind piece.
What are your rugs made of?
Our rugs are crafted from 100% natural, locally sourced sheep's wool. The wool's quality gives the rugs their signature softness, durability, and rich texture. The foundation (or warp) of the rug is sometimes made of cotton, which provides a strong and stable base for the wool knots.