Beni M'Rirt Moroccan Rug – Personalized Luxury Wool Design
Beni M'Rirt Moroccan Rug – Personalized Luxury Wool Design
- Handmade
- Durable and Practical
- Free Worldwide Shipping
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Woven to Order: The Luxurious Beni M’Rirt Wool Rug
Deeply plush and endlessly elegant, the Beni M’Rirt rug is the pinnacle of Moroccan weaving. Hand-knotted in the Middle Atlas Mountains, its dense pile and subtle diamond lattice pattern embody a quiet sophistication that transforms any space into a sanctuary of comfort and style. Unlike the lightweight Beni Ourain rugs, Beni M’Rirt pieces are renowned for their heavier, silkier texture, bringing unmatched luxury underfoot.
Woven by Hand, Told by Heart
Each rug is crafted by master weavers from the Beni M’Rirt tribe, using time-honored techniques passed down for generations. The faint irregularities in the lines and knots are not flaws but the soulful markings of artisan craft—each rug a one-of-a-kind story woven into wool.
The Promise of Pure Wool
Made from 100% ethically sourced sheep’s wool, this rug offers unparalleled quality:
Sumptuous Comfort: Extra-thick, silky pile for a soft, luxurious feel.
Year-Round Balance: Naturally insulating, wool adapts to both warm and cool climates.
Durable & Resilient: Built to withstand daily life while retaining its plush depth.
Sustainable Choice: Wool is renewable, biodegradable, and naturally stain resistant.
A Canvas of Subtle Geometry
The hand-drawn diamond lattice, a signature of Moroccan design, creates a timeless rhythm that feels both organic and architectural. Available in multiple colors—from earthy neutrals to deep jewel tones—this rug adapts seamlessly to your style, whether understated elegance or bold modern expression.
A Dialogue Between Styles
Modern Luxury: Dense pile and refined lines anchor contemporary interiors.
Bohemian Chic: The handwoven pattern complements layered, eclectic decor.
Scandinavian Minimalism: Soft texture and natural wool enhance calm, light-filled spaces.
Classic Elegance: A timeless piece that bridges traditional craft and modern taste.
This rug is made to order and takes approximately 6 to 8 weeks to be completed.
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Pile Height: 0.8" / 2 cm (Textured)
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Material: Wool (100% sheep wool)
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Shape: Rectangle
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Region: Middle Atlas
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Tribe: Beni M'Rirt
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Condition: Newly made. Clean and ready to use. Perfect condition
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Construction details: Hand-Knotted
The Beni M’Rirt is more than a rug—it is an heirloom of extraordinary softness and enduring beauty. Commission yours in the color of your choice, and let it bring warmth, depth, and luxury to your home.
If you don’t see the size or colors you’re envisioning, we would be delighted to craft a custom version tailored to your space.
Order your Customized Moroccan Wool Rug and experience the perfect blend of timeless tradition and contemporary luxury.
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Frequently Asked Questions
How do I clean my Moroccan rug?
Caring for your Moroccan rug is simple! For regular maintenance, we recommend gently vacuuming it 1-2 times a week (use a suction-only attachment, without a beater bar) and air it outside every few months. For minor spills, act quickly by blotting the area with a clean, dry cloth. If needed, use a small amount of water and a gentle soap. For deep cleaning, we strongly recommend seeking a professional rug cleaner who specializes in wool carpets to preserve the rug's natural fibers and vibrant colors for years to come.
◈ Vacuum Regularly → Use a low setting without a beater bar to protect the fibers.
◈ Blot Spills Immediately → Use a dry cloth for stains, gently dab with mild detergent and cold water.
◈ Protect from Moisture → Avoid excessive humidity and use a rug pad to extend its lifespan.
◈ Prevent Fading → Keep away from prolonged direct sunlight.
◈ Rotate Every Few Months → Ensures even wear and longevity.
◈ Fluff Maintain → If fibers flatten, gently brush with a soft-bristle brush.
◈ Deep Clean → Opt for professional hand-washing every 5 years or as needed.
◈ Sunbathe Monthly → If practical, let your rug in the sun occasionally. Sunlight's UV rays work as natural deodorizing and microbe protection.
◈ Avoid Harsh Chemicals → They can damage the natural wool fibers.
Do you ship internationally?
Yes, we are proud to ship our authentic Moroccan rugs to customers all over the world. We regularly ship to North America (USA & Canada), Europe, Australia, and many other destinations. If you have any questions about shipping to your specific location, please don't hesitate to contact us.
How long will my order take to arrive?
We ship via DHL Express or Aramex with FREE worldwide delivery, included at checkout. After placing your order, we typically require 2-3 days to process and dispatch your item. Expect your parcel to arrive within 6-15 business days, depending on your location. You will receive a tracking number via email as soon as your order is on its way.
Will I have to pay customs fees or import duties?
Due to recent U.S. tariff changes, imports from Morocco are subject to a 10% duty plus standard customs fees; however, under our Delivered Duty Paid (DDP) terms, we will take full responsibility for these import charges ourselves, so you won’t have to pay anything extra.
How do you package the rugs to make sure they arrive safely?
We guarantee that your rug will arrive safely and in excellent condition, having been thoroughly inspected, cleaned, and, if necessary, restored prior to dispatch. We then fold it carefully and wrap it in multiple layers of durable, weather-resistant material to ensure it is fully protected from moisture and handling during its journey to you. We take every precaution to ensure your rug arrives in perfect condition.
What is your return policy?
We want you to be completely happy with your purchase. If for any reason you are not satisfied with your rug, you may return it within 14 days of delivery.
To be eligible for a refund, the rug must be returned in its original, unused, and undamaged condition. Please note that for general returns, the customer is responsible for the full cost of the return shipping. We recommend using a trackable and insured shipping service.
Please remember that our rugs are handmade by artisans, not by machines. Slight variations in color, pattern, weave, and size are natural characteristics of these one-of-a-kind items. These charming imperfections are not considered defects but are part of the unique story and beauty of each piece.
Is Moroccan wool rugs durable and suitable for high-traffic areas?
Absolutely. Hand-knotted from 100% sheep wool, Moroccan rugs are renowned for their durability and resilience. Our rugs are perfect for living rooms, bedrooms, and other frequently used spaces, but be sure to follow care instructions, like rotating regularly, to keep it looking its best for years.
Do newly made wool Moroccan rugs shed?
It is completely normal for a new wool rug to shed a little at first. This is a natural characteristic of high-quality wool fibres and a sign of its authenticity. This initial shedding will decrease significantly over a few weeks with regular, gentle vacuuming.
Will the rug I receive look exactly like the one in the photo?
You will receive the exact rug shown in the photos. However, please remember that these are handmade items. We do our best to capture the colours accurately, but they may vary slightly depending on your screen's lighting and calibration. Any minor variations or "imperfections" in the pattern are part of the unique story and charm of your one-of-a-kind piece.
What are your rugs made of?
Our rugs are crafted from 100% natural, locally sourced sheep's wool. The wool's quality gives the rugs their signature softness, durability, and rich texture. The foundation (or warp) of the rug is sometimes made of cotton, which provides a strong and stable base for the wool knots.