Beni Mrirt Moroccan White Luxury Shag Wool Rug – 5.1 x 3.5 ft (154 x 108 cm)
Beni Mrirt Moroccan White Luxury Shag Wool Rug – 5.1 x 3.5 ft (154 x 108 cm)
- Handmade
- Durable and Practical
- Free Worldwide Shipping
Couldn't load pickup availability
Beni Mrirt Moroccan White Luxury Shag Wool Rug – Softness, Elegance, and Heritage
The Beni Mrirt Moroccan White Luxury Shag Wool Rug is where comfort meets craftsmanship. Handwoven in the Middle Atlas Mountains, this small yet sumptuous rug (5.1 × 3.5 ft / 154 × 108 cm) brings timeless Moroccan artistry into modern interiors.
With its thick white pile and plush texture, this rug embodies understated elegance, making it perfect for bedrooms, reading corners, or refined living spaces seeking warmth and tranquility.
Authentic Beni Mrirt Craftsmanship
Every Beni Mrirt rug is woven entirely by hand by Amazigh (Berber) women using ancestral techniques passed down for centuries. The process begins with locally sourced sheep’s wool—cleaned, carded, and hand-spun into soft threads before being knotted on traditional looms.
The weaving is slow and deliberate, with each knot ensuring exceptional density and quality. This precision gives the rug its signature luxurious feel—a hallmark of Morocco’s most celebrated weaving region.
A Palette of Pure Serenity
This Moroccan white wool rug is draped in tones of cream and ivory that evoke light, space, and calm. The natural undyed wool radiates quiet sophistication and reflects light beautifully, making small rooms appear larger and more inviting.
The minimalist palette aligns perfectly with contemporary, Scandinavian, and Japandi interiors—balancing simplicity with tactile richness. It transforms your space into a serene retreat that feels both pure and personal.
Unmatched Softness and Texture
Handwoven from 100 % premium wool, the Beni Mrirt Shag Rug offers a thick, velvety pile that’s incredibly soft underfoot. Its texture creates warmth and dimension while insulating naturally—keeping your home cozy in winter and cool in summer.
This shag rug isn’t just décor—it’s an experience of comfort and craftsmanship you can feel with every step.
Symbolism and Cultural Heritage
For Moroccan weavers, every rug carries meaning. The plush texture and refined pattern of this Beni Mrirt rug symbolize comfort, protection, and purity. The weaver’s touch transforms raw wool into a story of family, culture, and continuity.
These rugs were historically woven for personal use—to warm mountain homes during cold seasons. Today, they remain a symbol of heritage adapted to the language of modern design.
Designed for Contemporary Living
The Moroccan White Shag Wool Rug adapts effortlessly to many aesthetics. Its bright, neutral hue pairs beautifully with wood, stone, and linen, bringing balance and elegance to minimalist interiors.
Use it as a centerpiece under a coffee table, beside a bed, or layered over darker flooring for a striking contrast. Its softness and simplicity make it ideal for spaces that embrace calm, texture, and understated luxury.
Celebrated by Global Designers
According to Architectural Digest, “Beni Mrirt rugs epitomize quiet luxury—woven with soul, texture, and an unmatched sense of warmth.”
Designers and collectors worldwide continue to favor Moroccan wool rugs for their authenticity and timeless appeal. This white shag rug brings that design legacy home—balancing craftsmanship, comfort, and modern refinement.
Ethically beni mrirt white rug Made and Sustainably Sourced
At Surcoma, we work directly with Moroccan cooperatives that champion ethical labor and environmental responsibility. Every Beni Mrirt rug supports fair wages, sustainable practices, and the empowerment of rural artisans.
Our rugs are made with pure, renewable wool and natural dyes—no synthetics, no industrial shortcuts. When you choose Surcoma, you’re choosing heritage preserved with integrity.
Care and Maintenance
To maintain its beauty, vacuum gently using a low-suction setting. Avoid rotating brushes and harsh chemicals. For small stains, blot immediately with a damp cloth—never rub.
Professional wool cleaning every few years will help preserve softness and sheen. With proper care, this rug will age gracefully, developing a natural patina that enhances its character.
Why Choose Surcoma
At Surcoma, we celebrate Morocco’s artisanal legacy through authentic, handwoven rugs that embody luxury with purpose. Each piece in our collection is curated for its craftsmanship, ethical origin, and timeless design.
Enjoy free worldwide shipping, fair-trade sourcing, and the assurance that every rug tells a story of human artistry. The Beni Mrirt Moroccan White Luxury Shag Wool Rug is more than an accessory—it’s a piece of living heritage for your home.
-
Pile Height: 1.6" / 4 cm (High pile)
-
Weight: 11.5 lb / 5.2 Kg
-
Material: Wool (100% sheep wool)
-
Shape: Rectangle
-
Region: Middle Atlas
-
Tribe: Beni M'Rirt
-
Condition: Newly made. Clean and ready to use. Perfect condition
-
Construction details: Hand-Knotted
Share
Frequently Asked Questions
How do I clean my Moroccan rug?
Caring for your Moroccan rug is simple! For regular maintenance, we recommend gently vacuuming it 1-2 times a week (use a suction-only attachment, without a beater bar) and air it outside every few months. For minor spills, act quickly by blotting the area with a clean, dry cloth. If needed, use a small amount of water and a gentle soap. For deep cleaning, we strongly recommend seeking a professional rug cleaner who specializes in wool carpets to preserve the rug's natural fibers and vibrant colors for years to come.
◈ Vacuum Regularly → Use a low setting without a beater bar to protect the fibers.
◈ Blot Spills Immediately → Use a dry cloth for stains, gently dab with mild detergent and cold water.
◈ Protect from Moisture → Avoid excessive humidity and use a rug pad to extend its lifespan.
◈ Prevent Fading → Keep away from prolonged direct sunlight.
◈ Rotate Every Few Months → Ensures even wear and longevity.
◈ Fluff Maintain → If fibers flatten, gently brush with a soft-bristle brush.
◈ Deep Clean → Opt for professional hand-washing every 5 years or as needed.
◈ Sunbathe Monthly → If practical, let your rug in the sun occasionally. Sunlight's UV rays work as natural deodorizing and microbe protection.
◈ Avoid Harsh Chemicals → They can damage the natural wool fibers.
Do you ship internationally?
Yes, we are proud to ship our authentic Moroccan rugs to customers all over the world. We regularly ship to North America (USA & Canada), Europe, Australia, and many other destinations. If you have any questions about shipping to your specific location, please don't hesitate to contact us.
How long will my order take to arrive?
We ship via DHL Express or Aramex with FREE worldwide delivery, included at checkout. After placing your order, we typically require 2-3 days to process and dispatch your item. Expect your parcel to arrive within 6-15 business days, depending on your location. You will receive a tracking number via email as soon as your order is on its way.
Will I have to pay customs fees or import duties?
Due to recent U.S. tariff changes, imports from Morocco are subject to a 10% duty plus standard customs fees; however, under our Delivered Duty Paid (DDP) terms, we will take full responsibility for these import charges ourselves, so you won’t have to pay anything extra.
How do you package the rugs to make sure they arrive safely?
We guarantee that your rug will arrive safely and in excellent condition, having been thoroughly inspected, cleaned, and, if necessary, restored prior to dispatch. We then fold it carefully and wrap it in multiple layers of durable, weather-resistant material to ensure it is fully protected from moisture and handling during its journey to you. We take every precaution to ensure your rug arrives in perfect condition.
What is your return policy?
We want you to be completely happy with your purchase. If for any reason you are not satisfied with your rug, you may return it within 14 days of delivery.
To be eligible for a refund, the rug must be returned in its original, unused, and undamaged condition. Please note that for general returns, the customer is responsible for the full cost of the return shipping. We recommend using a trackable and insured shipping service.
Please remember that our rugs are handmade by artisans, not by machines. Slight variations in color, pattern, weave, and size are natural characteristics of these one-of-a-kind items. These charming imperfections are not considered defects but are part of the unique story and beauty of each piece.
Is Moroccan wool rugs durable and suitable for high-traffic areas?
Absolutely. Hand-knotted from 100% sheep wool, Moroccan rugs are renowned for their durability and resilience. Our rugs are perfect for living rooms, bedrooms, and other frequently used spaces, but be sure to follow care instructions, like rotating regularly, to keep it looking its best for years.
Do newly made wool Moroccan rugs shed?
It is completely normal for a new wool rug to shed a little at first. This is a natural characteristic of high-quality wool fibres and a sign of its authenticity. This initial shedding will decrease significantly over a few weeks with regular, gentle vacuuming.
Will the rug I receive look exactly like the one in the photo?
You will receive the exact rug shown in the photos. However, please remember that these are handmade items. We do our best to capture the colours accurately, but they may vary slightly depending on your screen's lighting and calibration. Any minor variations or "imperfections" in the pattern are part of the unique story and charm of your one-of-a-kind piece.
What are your rugs made of?
Our rugs are crafted from 100% natural, locally sourced sheep's wool. The wool's quality gives the rugs their signature softness, durability, and rich texture. The foundation (or warp) of the rug is sometimes made of cotton, which provides a strong and stable base for the wool knots.