This elegant custom Beni Ourain rug features a timeless ivory wool base with a classic black diamond lattice pattern. Its clean geometric composition gives the rug a refined, minimalist look while highlighting the softness of natural wool and the beauty of authentic Moroccan Berber craftsmanship.
Hand-knotted over approximately 8–10 weeks for superior quality
Handwoven from soft sheep wool by skilled artisans in Morocco, this custom handmade Beni Ourain rug blends traditional Amazigh weaving techniques with a simple and versatile design that fits beautifully into modern interiors. The contrast between the creamy ivory background and the fine black lines creates a balanced, understated statement that feels both warm and sophisticated.
Its plush texture, neutral color palette, and iconic diamond motif make this handmade Moroccan rug a timeless piece for interiors seeking softness, authenticity, and effortless style.
Authentic Handmade Moroccan Craftsmanship
Each rug is custom made and entirely handwoven using traditional Moroccan Berber weaving techniques passed down through generations. Slight irregularities in shape, tone, texture, and pattern are natural characteristics of genuine handmade Moroccan rugs and make every piece truly one of a kind.
Crafted from natural wool, this custom Beni Ourain wool rug reflects the heritage of Morocco’s Atlas Mountain weaving traditions while offering a clean, modern design suited to today’s homes. Because this rug is made to order, it can be created in the size that best fits your space.
Ideal for Modern, Minimalist & Scandinavian Interiors
Perfect for living rooms, bedrooms, nurseries, offices, guest rooms, and serene interior spaces, this ivory Beni Ourain rug brings warmth, softness, and understated elegance to any room.
This handmade Moroccan rug pairs beautifully with cream sofas, linen textiles, natural wood furniture, warm white walls, and earthy decor. Its ivory and black palette makes it especially well suited to modern interiors, minimalist homes, Scandinavian spaces, organic interiors, and neutral rooms looking for a classic Moroccan focal point.
These rugs honor Berber heritage and mountain traditions. Motifs carry stories of family, land, and protection. To explore their cultural roots, see this overview of Beni Ourain rugs. That lineage adds depth and meaning to contemporary homes.
Caring for your Moroccan rug is simple! For regular maintenance, we recommend gently vacuuming it 1-2 times a week (use a suction-only attachment, without a beater bar) and air it outside every few months. For minor spills, act quickly by blotting the area with a clean, dry cloth. If needed, use a small amount of water and a gentle soap. For deep cleaning, we strongly recommend seeking a professional rug cleaner who specializes in wool carpets to preserve the rug's natural fibers and vibrant colors for years to come.
◈ Vacuum Regularly → Use a low setting without a beater bar to protect the fibers. ◈ Blot Spills Immediately → Use a dry cloth for stains, gently dab with mild detergent and cold water. ◈ Protect from Moisture → Avoid excessive humidity and use a rug pad to extend its lifespan. ◈ Prevent Fading → Keep away from prolonged direct sunlight. ◈ Rotate Every Few Months → Ensures even wear and longevity. ◈ Fluff Maintain → If fibers flatten, gently brush with a soft-bristle brush. ◈ Deep Clean → Opt for professional hand-washing every 5 years or as needed. ◈ Sunbathe Monthly → If practical, let your rug in the sun occasionally. Sunlight's UV rays work as natural deodorizing and microbe protection. ◈ Avoid Harsh Chemicals → They can damage the natural wool fibers.
Do you ship internationally?
Yes, we are proud to ship our authentic Moroccan rugs to customers all over the world. We regularly ship to North America (USA & Canada), Europe, Australia, and many other destinations. If you have any questions about shipping to your specific location, please don't hesitate to contact us.
How long will my order take to arrive?
We ship via DHL Express or Aramex with FREE worldwide delivery, included at checkout. After placing your order, we typically require 2-3 days to process and dispatch your item. Expect your parcel to arrive within 6-15 business days, depending on your location. You will receive a tracking number via email as soon as your order is on its way.
Will I have to pay customs fees or import duties?
Due to recent U.S. tariff changes, imports from Morocco are subject to a 10% duty plus standard customs fees; however, under our Delivered Duty Paid (DDP) terms, we will take full responsibility for these import charges ourselves, so you won’t have to pay anything extra.
How do you package the rugs to make sure they arrive safely?
We guarantee that your rug will arrive safely and in excellent condition, having been thoroughly inspected, cleaned, and, if necessary, restored prior to dispatch. We then fold it carefully and wrap it in multiple layers of durable, weather-resistant material to ensure it is fully protected from moisture and handling during its journey to you. We take every precaution to ensure your rug arrives in perfect condition.
What is your return policy?
We want you to be completely happy with your purchase. If for any reason you are not satisfied with your rug, you may return it within 14 days of delivery.
To be eligible for a refund, the rug must be returned in its original, unused, and undamaged condition. Please note that for general returns, the customer is responsible for the full cost of the return shipping. We recommend using a trackable and insured shipping service.
Please remember that our rugs are handmade by artisans, not by machines. Slight variations in color, pattern, weave, and size are natural characteristics of these one-of-a-kind items. These charming imperfections are not considered defects but are part of the unique story and beauty of each piece.
Is Moroccan wool rugs durable and suitable for high-traffic areas?
Absolutely. Hand-knotted from 100% sheep wool, Moroccan rugs are renowned for their durability and resilience. Our rugs are perfect for living rooms, bedrooms, and other frequently used spaces, but be sure to follow care instructions, like rotating regularly, to keep it looking its best for years.
Do newly made wool Moroccan rugs shed?
It is completely normal for a new wool rug to shed a little at first. This is a natural characteristic of high-quality wool fibres and a sign of its authenticity. This initial shedding will decrease significantly over a few weeks with regular, gentle vacuuming.
Will the rug I receive look exactly like the one in the photo?
You will receive the exact rug shown in the photos. However, please remember that these are handmade items. We do our best to capture the colours accurately, but they may vary slightly depending on your screen's lighting and calibration. Any minor variations or "imperfections" in the pattern are part of the unique story and charm of your one-of-a-kind piece.
What are your rugs made of?
Our rugs are crafted from 100% natural, locally sourced sheep's wool. The wool's quality gives the rugs their signature softness, durability, and rich texture. The foundation (or warp) of the rug is sometimes made of cotton, which provides a strong and stable base for the wool knots.
Customer Reviews
Overall rating: 5 / 5 from 290 reviews.
The rug is lovely. Looks great, feels great. My dogs love it. And it does NOT shed. Seriously! When it's vacuumed the fibers come up, as usual, but there's not shedding from the rug around the apt. It's bright and lightens the room.
Love this rug! So unique and adds a lot of character to the room. Also, it’s dog approved as you can see by the picture. Would order a rug from Surcoma again!
We love our rug! We got the 9x12, it's so gorgeous, thick, soft, and a perfect mossy green color. I love the striped border detail, and we had ours custom made with no tassels. It's so amazing, I'm so happy with it! It doesn't shed, but the vacuum definitely gets full when we vacuum it. We vacuum it most days since crumbs can show up because it's a darker color, but we have kids so we vacuum every day anyway. I'm super happy with this purchase! Seems like it'll age really well, I hope to keep it for a long time! Also very pleased with the quick communication, seems like a great company!
This rug is excellent quality and exactly like the photos! I was hesitant to order a Moroccan rug without seeing it, but this exceeded my expectations. I’d definitely shop here again.
Love my new kitchen rug! Yasmina was so kind to assist me in selecting the perfect rugs for my space. The colors are perfect and super soft on my feet. Will definitely make more purchases for my clients. MD Interior Design Santa Barbara, California
I love my new rug!!! It’s such a cool and unique piece and I will have it for a lifetime :-) thank you so much. I love the selection of rugs you have, it was hard to choose!! Arrived very quickly too. Here it is at home in my new lounge room, making the space very special. ❤️
This morning a beautiful “work of art” arrived all the way from Marrakesh to Australia. The colours are magnificent-so vibrant and the rug is super soft and beautifully clean. I am in awe of this stunning creation and will treasure it forever. Thank you Yasmina and Brahim. I am super impressed by the ease of communication even though I am across the other side of the world and by the speed of delivery. My rug was dispatched so quickly and arrived exactly on the date predicted. This is my first rug purchase and I will definitely buy another rug from Surcoma and happily recommend their company to prospective purchasers.
What a gorgeous rug. I use it to make cozy and help partition my "home office". It's super well-made and robust, but not stiff - it's actually very soft. I love sitting/standing on it and my cat does too. It's actually quite easy to vacuum as well, which surprised me. Probably the highest praise I can give it: my cat has already barfed on it twice, but it was super easy to clean and the color didn't come up with the enzymatic cleaner.
This shop has the finest selection of rugs in Morocco if not the world. I am delighted with my rug. It is in a great condition and described accurately on the listing. Excellent customer service from Yasmina. I look forward to making another purchase soon. Thank you.
Although there were some issues with shipping and a bit of a long waiting time for the rug to be made and delivered to the seller, it was totally worth it. The rug is so beautiful with high quality. The communication with the seller was good, and I got a fast response when asking questions Big thanks to Yasmina.
I am absolutely in love with my new rug! It’s even prettier in person. I can’t stop looking at it and all the little details and colors in it. Shipping was fast and the rug was well packed. Thank you so much, Yasmina! My only problem is that now I want to order more and more rugs lol. I truly love it!
I am so happy to have amazing pieces of Moroccan Culture at my home in Switzerland! Kyo totally approved the quality of the rug too! Very fast shipping, only took 3 days to arrive.
I purchased multiple rugs from Surcoma Shop. I really appreciate the effort and all the processes that went into each rug. Very professional sellers, easy to communicate with! You can buy from them the eyes close! Highly recommend!!!
I absolutely love this rug and they left a special hand written note that makes me so happy. Will be ordering another rug from this shop💛 so special and beautiful
Yasmina and Brahim were wonderful answering questions about color and quality . . . and they delivered with this amazing huge tribal rug! So happy with this purchase! Will be back for another!
