Moroccan Beni Ourain Wool Rug 10.9 x 7.8 ft / 333 x 238 cm
Moroccan Beni Ourain Wool Rug 10.9 x 7.8 ft / 333 x 238 cm
- Handmade
- Durable and Practical
- Free Worldwide Shipping
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Moroccan Beni Ourain Wool Rug – A Masterpiece of Minimalist Elegance
Experience the timeless elegance and geometric design of our Moroccan Beni Ourain Wool Rug.
Handwoven by skilled artisans in the Atlas Mountains, this 10.9 × 7.8 ft (333 × 238 cm) masterpiece embodies the purity and sophistication of Moroccan design. Crafted from 100 % natural white wool, it adds warmth, texture, and understated luxury to any interior.
The Legacy of Beni Ourain wool rug
The Beni Ourain Rug comes from the highlands of the Middle Atlas, where Amazigh (Berber) women have been weaving stories into wool for centuries. Each rug is hand-knotted using ancestral techniques passed down through generations.
Beni Ourain rugs are instantly recognizable by their minimalist patterns — usually diamond lattices or symbolic geometric forms that reflect nature, spirituality, and daily life. Each design is unique, carrying the weaver’s emotions, dreams, and cultural identity.
This heritage has made the Beni Ourain an icon of global design — a rug beloved by architects, stylists, and collectors alike.
100 % Natural Wool – Pure Comfort and Quality
Hand-spun from luxurious, undyed sheep’s wool, this rug offers both visual appeal and tactile comfort. The long, soft pile creates a plush underfoot sensation, while the organic ivory tones brighten any space.
Wool’s natural properties make it the perfect material:
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Temperature regulating — warm in winter, cool in summer.
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Naturally dirt and stain resistant.
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Hypoallergenic and eco-friendly.
Each strand retains its natural lanolin, adding a subtle sheen and ensuring the rug stays soft and resilient for decades.
Modern Design, Timeless Tradition
The beauty of the Moroccan Beni Ourain Wool Rug lies in its versatility. Its minimalist black-on-white geometric lines complement a wide range of interiors — from contemporary and Scandinavian to bohemian or rustic.
Use it as a statement piece in your living room, beneath a coffee table, or under your bed to create an inviting sanctuary. The clean design enhances light, depth, and warmth in every room.
For ideas on how to style authentic Moroccan rugs in modern interiors, explore Compare the difference between living room and bedroom rug choices in this Elle Decor guide — a stunning resource for design lovers.
The Art of Hand-Knotting
Each rug is woven slowly and patiently by hand on a traditional loom. The weavers follow no printed pattern — only instinct, experience, and rhythm. Every knot represents a heartbeat of tradition, tying the past to the present.
After completion, the rug is washed and brushed multiple times to achieve a soft, cloud-like texture. The slightly irregular lines, subtle asymmetry, and organic variations are not flaws but proof of its authenticity.
Owning one is like owning a piece of living history — a connection to the artisan’s skill, soul, and story.
Why Designers Love Beni Ourain Rugs
Beni Ourain rugs are celebrated for their minimalist beauty and incredible versatility. Their soft color palette acts as a neutral base while their hand-drawn lines add visual movement and depth.
They are a favorite among interior designers because they balance modern geometry with organic imperfection — creating spaces that feel both contemporary and soulful.
Whether styled with mid-century furniture, natural wood, or metallic accents, this rug introduces a sense of harmony and grounded elegance to any décor.
Sustainable and Ethical Craftsmanship
At Surcoma, we work directly with local cooperatives in the Atlas Mountains to ensure ethical sourcing and fair wages for artisans.
Our Beni Ourain rugs are made entirely from renewable wool and dyed with natural pigments. The production process uses minimal water and energy, respecting both the environment and the communities behind each creation.
When you buy from Surcoma, you’re not just decorating your home — you’re helping preserve a craft that has defined Moroccan culture for centuries.
Styling Inspiration
The neutral tones and classic design of this rug make it incredibly versatile:
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Minimalist Spaces: Enhance light and openness with its soft ivory base.
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Boho Homes: Layer it with textiles, poufs, and plants for cozy texture.
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Modern Interiors: Pair with sleek furniture for contrast and balance.
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Rustic Décor: Combine with wood, linen, and leather for natural warmth.
Its generous size (10.9 × 7.8 ft) makes it ideal for large spaces, grounding the room while adding an inviting, tactile element.
Easy Care and Maintenance
Keeping your rug looking beautiful is simple:
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Vacuum lightly once a week using gentle suction.
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Rotate every 3–6 months to even out wear.
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Blot spills immediately with a clean, dry cloth.
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Avoid harsh chemicals and direct sunlight.
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For deep cleaning, use professional wool-rug services.
Wool’s natural oils help repel dirt and dust, ensuring your rug remains fresh and vibrant year after year.
Why Choose Surcoma
Surcoma celebrates the soul of Moroccan craftsmanship by curating authentic rugs that tell stories. Each piece is hand-selected for its texture, color harmony, and authenticity.
We offer free worldwide shipping, sustainable sourcing, and transparent partnerships with artisans. Every rug you receive carries the mark of tradition, passion, and excellence — a timeless heirloom for your home.
Product Details
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Product Name: Moroccan Beni Ourain Wool Rug
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Dimensions: 10.9 × 7.8 ft / 333 × 238 cm
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Material: 100 % natural sheep’s wool
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Weave Type: Hand-knotted
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Color: White / ivory base with geometric black lines
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Texture: Plush medium-high pile
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Origin: Atlas Mountains, Morocco
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Shipping: Free worldwide
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Condition: New, authentic handmade
Final Thoughts
Transform your space with the purity and artistry of the Moroccan Beni Ourain Wool Rug.
Its minimalist design, luxurious texture, and deep cultural roots make it a timeless addition to any home.
Whether your style is modern or traditional, this rug brings warmth, harmony, and authenticity — a celebration of craftsmanship that transcends trends.
Bring home a piece of Morocco’s woven poetry, and let it speak quietly of elegance, comfort, and tradition.
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Pile Height: 0.8" / 2 cm (Medium pile)
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Weight: 35.3 lb / 16 Kg
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Material: Wool (100% sheep wool)
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Shape: Rectangle
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Region: Middle Atlas
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Tribe: Beni Ourain
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Condition: Newly made. Clean and ready to use. Perfect condition
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Construction details: Hand-Knotted
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Frequently Asked Questions
How do I clean my Moroccan rug?
Caring for your Moroccan rug is simple! For regular maintenance, we recommend gently vacuuming it 1-2 times a week (use a suction-only attachment, without a beater bar) and air it outside every few months. For minor spills, act quickly by blotting the area with a clean, dry cloth. If needed, use a small amount of water and a gentle soap. For deep cleaning, we strongly recommend seeking a professional rug cleaner who specializes in wool carpets to preserve the rug's natural fibers and vibrant colors for years to come.
◈ Vacuum Regularly → Use a low setting without a beater bar to protect the fibers.
◈ Blot Spills Immediately → Use a dry cloth for stains, gently dab with mild detergent and cold water.
◈ Protect from Moisture → Avoid excessive humidity and use a rug pad to extend its lifespan.
◈ Prevent Fading → Keep away from prolonged direct sunlight.
◈ Rotate Every Few Months → Ensures even wear and longevity.
◈ Fluff Maintain → If fibers flatten, gently brush with a soft-bristle brush.
◈ Deep Clean → Opt for professional hand-washing every 5 years or as needed.
◈ Sunbathe Monthly → If practical, let your rug in the sun occasionally. Sunlight's UV rays work as natural deodorizing and microbe protection.
◈ Avoid Harsh Chemicals → They can damage the natural wool fibers.
Do you ship internationally?
Yes, we are proud to ship our authentic Moroccan rugs to customers all over the world. We regularly ship to North America (USA & Canada), Europe, Australia, and many other destinations. If you have any questions about shipping to your specific location, please don't hesitate to contact us.
How long will my order take to arrive?
We ship via DHL Express or Aramex with FREE worldwide delivery, included at checkout. After placing your order, we typically require 2-3 days to process and dispatch your item. Expect your parcel to arrive within 6-15 business days, depending on your location. You will receive a tracking number via email as soon as your order is on its way.
Will I have to pay customs fees or import duties?
Due to recent U.S. tariff changes, imports from Morocco are subject to a 10% duty plus standard customs fees; however, under our Delivered Duty Paid (DDP) terms, we will take full responsibility for these import charges ourselves, so you won’t have to pay anything extra.
How do you package the rugs to make sure they arrive safely?
We guarantee that your rug will arrive safely and in excellent condition, having been thoroughly inspected, cleaned, and, if necessary, restored prior to dispatch. We then fold it carefully and wrap it in multiple layers of durable, weather-resistant material to ensure it is fully protected from moisture and handling during its journey to you. We take every precaution to ensure your rug arrives in perfect condition.
What is your return policy?
We want you to be completely happy with your purchase. If for any reason you are not satisfied with your rug, you may return it within 14 days of delivery.
To be eligible for a refund, the rug must be returned in its original, unused, and undamaged condition. Please note that for general returns, the customer is responsible for the full cost of the return shipping. We recommend using a trackable and insured shipping service.
Please remember that our rugs are handmade by artisans, not by machines. Slight variations in color, pattern, weave, and size are natural characteristics of these one-of-a-kind items. These charming imperfections are not considered defects but are part of the unique story and beauty of each piece.
Is Moroccan wool rugs durable and suitable for high-traffic areas?
Absolutely. Hand-knotted from 100% sheep wool, Moroccan rugs are renowned for their durability and resilience. Our rugs are perfect for living rooms, bedrooms, and other frequently used spaces, but be sure to follow care instructions, like rotating regularly, to keep it looking its best for years.
Do newly made wool Moroccan rugs shed?
It is completely normal for a new wool rug to shed a little at first. This is a natural characteristic of high-quality wool fibres and a sign of its authenticity. This initial shedding will decrease significantly over a few weeks with regular, gentle vacuuming.
Will the rug I receive look exactly like the one in the photo?
You will receive the exact rug shown in the photos. However, please remember that these are handmade items. We do our best to capture the colours accurately, but they may vary slightly depending on your screen's lighting and calibration. Any minor variations or "imperfections" in the pattern are part of the unique story and charm of your one-of-a-kind piece.
What are your rugs made of?
Our rugs are crafted from 100% natural, locally sourced sheep's wool. The wool's quality gives the rugs their signature softness, durability, and rich texture. The foundation (or warp) of the rug is sometimes made of cotton, which provides a strong and stable base for the wool knots.