Purple Moroccan Runner Rug 10.8 x 2.3 ft / 330 x 70 cm
Purple Moroccan Runner Rug 10.8 x 2.3 ft / 330 x 70 cm
- Handmade
- Durable and Practical
- Free Worldwide Shipping
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Purple Moroccan Abstract Runner Rug – A Bold Blend of Tradition and Color
Make a bold statement with this Purple Moroccan Abstract Runner Rug, a vibrant handwoven piece rooted in centuries-old tribal artistry. This unique rug combines traditional Berber symbolism with modern color theory. Handcrafted in the Middle Atlas region by Boujad artisans, it transforms hallways and narrow spaces into expressive showcases of heritage and design.
Crafted entirely from 100% natural wool, this rug blends texture, durability, and visual storytelling. Every thread reflects the artisan’s care, passed down from generation to generation. It’s more than a rug—it’s a cultural artifact shaped by history and creativity.
🌐 Discover the deeper meaning behind Berber rug symbols in this feature by Architectural Digest
Why Choose a Moroccan Abstract Runner Rug?
The Moroccan Runner Rug offers more than surface beauty. Each shape and symbol represents deep Amazigh beliefs and life themes. Artisans incorporate motifs like diamonds, arrows, lozenges, and zigzags. These designs symbolize protection, fertility, spirituality, and harmony with nature.
Unlike mass-produced textiles, this piece carries a personal narrative. Every knot, curve, and color shift tells a silent story. The rug is woven not from trends, but from tradition—an embodiment of Moroccan identity in fabric form.
A Rare Purple Statement Piece
Purple is rarely used in traditional Moroccan rugs, which makes this runner especially unique. The base color transitions from deep orchid to soft lavender tones. This gradient adds dimension and elegance without overpowering your space.
Accents in turquoise, salmon pink, mustard yellow, emerald green, black, and soft peach create contrast. These pops of color bring life and movement to the piece. The asymmetrical layout and irregular motif spacing give it an artistic, expressive feel.
This rug doesn’t follow rigid design rules. Instead, it feels spontaneous and emotional—just like the hands that wove it.
Crafted with Authenticity and Care
This runner is hand-knotted on a traditional loom in the Middle Atlas Mountains. The artisans belong to the Boujad tribe, known for their bold designs and use of vibrant dyes. Weaving here is not just craft—it's cultural expression passed down through maternal lineage.
Each rug takes weeks to complete. Artisans use hand-spun sheep wool, natural dyes, and generations of technique. No machines, no factories—just skill and soul.
The top is finished with traditional fringe, while the sides are tightly bound for durability. It’s a one-of-a-kind piece—no two are ever the same.
Built to Last with Natural Wool
This Moroccan runner is made from 100% sheep wool, a naturally resilient and sustainable fiber. Wool resists dirt, regulates temperature, and absorbs moisture—perfect for busy households.
The low pile height (0.4") makes it ideal for high-traffic areas like hallways, entryways, or kitchen corridors. It cushions your steps while staying firm and flat. The texture is soft underfoot, yet dense enough to endure daily use.
Maintenance is simple: shake it out regularly or vacuum gently without a beater brush. For deep cleaning, use a wool-safe detergent or consult a rug specialist.
Versatile Style for Modern Homes
The narrow size (11.4 x 2.3 ft / 346 x 71 cm) makes this rug perfect for:
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Hallways or long corridors
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Entryways and foyers
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Alongside a bed or console
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Layered over larger neutral rugs
Its colorful yet balanced design complements minimalist, bohemian, eclectic, or global interiors. Pair it with natural wood, leather, or neutral walls to let the colors shine. You can also layer it with jute, sisal, or rattan for a warm, collected look.
Product Details at a Glance
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Name: Purple Moroccan Abstract Runner Rug
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Dimensions: 11.4 x 2.3 ft (346 x 71 cm)
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Material: 100% hand-spun sheep wool
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Pile Height: 0.4 inch (Low pile)
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Weight: 11.7 lb / 5.3 kg
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Origin: Boujad, Middle Atlas, Morocco
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Tribe: Amazigh / Berber (Boujad)
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Weaving Technique: Hand-knotted
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Condition: New and ready to use
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Care: Spot clean or light vacuum; professional wool cleaning recommended
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Fringe: Top-fringed, clean edge finish
Sustainable and Ethical Choice
This rug supports artisan cooperatives in Morocco and helps preserve traditional weaving techniques. Purchasing it means investing in culture, sustainability, and ethical labor. Each piece supports a female weaver and her family—helping ensure that these techniques continue into future generations.
Wool is also biodegradable, renewable, and long-lasting, making this rug a smart alternative to synthetic mass-market options.
Final Thoughts
Whether you're refreshing a hallway or elevating a long narrow space, this Purple Moroccan Abstract Runner Rug is a standout piece. It bridges heritage and design, tradition and self-expression. Every thread reflects the hands that wove it, the history behind it, and the home it’s waiting to transform.
This rug isn’t just about color—it’s about character. Add it to your space to express your style, support artisan communities, and bring timeless beauty into everyday living.
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Frequently Asked Questions
How do I clean my Moroccan rug?
Caring for your Moroccan rug is simple! For regular maintenance, we recommend gently vacuuming it 1-2 times a week (use a suction-only attachment, without a beater bar) and air it outside every few months. For minor spills, act quickly by blotting the area with a clean, dry cloth. If needed, use a small amount of water and a gentle soap. For deep cleaning, we strongly recommend seeking a professional rug cleaner who specializes in wool carpets to preserve the rug's natural fibers and vibrant colors for years to come.
◈ Vacuum Regularly → Use a low setting without a beater bar to protect the fibers.
◈ Blot Spills Immediately → Use a dry cloth for stains, gently dab with mild detergent and cold water.
◈ Protect from Moisture → Avoid excessive humidity and use a rug pad to extend its lifespan.
◈ Prevent Fading → Keep away from prolonged direct sunlight.
◈ Rotate Every Few Months → Ensures even wear and longevity.
◈ Fluff Maintain → If fibers flatten, gently brush with a soft-bristle brush.
◈ Deep Clean → Opt for professional hand-washing every 5 years or as needed.
◈ Sunbathe Monthly → If practical, let your rug in the sun occasionally. Sunlight's UV rays work as natural deodorizing and microbe protection.
◈ Avoid Harsh Chemicals → They can damage the natural wool fibers.
Do you ship internationally?
Yes, we are proud to ship our authentic Moroccan rugs to customers all over the world. We regularly ship to North America (USA & Canada), Europe, Australia, and many other destinations. If you have any questions about shipping to your specific location, please don't hesitate to contact us.
How long will my order take to arrive?
We ship via DHL Express or Aramex with FREE worldwide delivery, included at checkout. After placing your order, we typically require 2-3 days to process and dispatch your item. Expect your parcel to arrive within 6-15 business days, depending on your location. You will receive a tracking number via email as soon as your order is on its way.
Will I have to pay customs fees or import duties?
Due to recent U.S. tariff changes, imports from Morocco are subject to a 10% duty plus standard customs fees; however, under our Delivered Duty Paid (DDP) terms, we will take full responsibility for these import charges ourselves, so you won’t have to pay anything extra.
How do you package the rugs to make sure they arrive safely?
We guarantee that your rug will arrive safely and in excellent condition, having been thoroughly inspected, cleaned, and, if necessary, restored prior to dispatch. We then fold it carefully and wrap it in multiple layers of durable, weather-resistant material to ensure it is fully protected from moisture and handling during its journey to you. We take every precaution to ensure your rug arrives in perfect condition.
What is your return policy?
We want you to be completely happy with your purchase. If for any reason you are not satisfied with your rug, you may return it within 14 days of delivery.
To be eligible for a refund, the rug must be returned in its original, unused, and undamaged condition. Please note that for general returns, the customer is responsible for the full cost of the return shipping. We recommend using a trackable and insured shipping service.
Please remember that our rugs are handmade by artisans, not by machines. Slight variations in color, pattern, weave, and size are natural characteristics of these one-of-a-kind items. These charming imperfections are not considered defects but are part of the unique story and beauty of each piece.
Is Moroccan wool rugs durable and suitable for high-traffic areas?
Absolutely. Hand-knotted from 100% sheep wool, Moroccan rugs are renowned for their durability and resilience. Our rugs are perfect for living rooms, bedrooms, and other frequently used spaces, but be sure to follow care instructions, like rotating regularly, to keep it looking its best for years.
Do newly made wool Moroccan rugs shed?
It is completely normal for a new wool rug to shed a little at first. This is a natural characteristic of high-quality wool fibres and a sign of its authenticity. This initial shedding will decrease significantly over a few weeks with regular, gentle vacuuming.
Will the rug I receive look exactly like the one in the photo?
You will receive the exact rug shown in the photos. However, please remember that these are handmade items. We do our best to capture the colours accurately, but they may vary slightly depending on your screen's lighting and calibration. Any minor variations or "imperfections" in the pattern are part of the unique story and charm of your one-of-a-kind piece.
What are your rugs made of?
Our rugs are crafted from 100% natural, locally sourced sheep's wool. The wool's quality gives the rugs their signature softness, durability, and rich texture. The foundation (or warp) of the rug is sometimes made of cotton, which provides a strong and stable base for the wool knots.